1. Wood Floors don’t depreciate. Real wood floors are good for a home’s resale value
and last the life of the home. People walk on wood floors as old as our nation every day; for example,
the floors at Washington’s Mount Vernon. Carpet is replaced three to six times before most solid
wood floors need repair. Wood floors cost less in the long term and add value to your home.
2. Wood is a natural product in a diverse range of colors and grain patterns. Wood floors offer unmatched
natural beauty, warmth and design appeal that allow your new or existing house truly to become your family’s
home. Who hasn’t marveled at the beauty of a fine wood floor? There is more diversity in wood floors
now than ever before… a wood floor for every taste.
3. Wood is the easiest floor to maintain and requires fewer chemicals to clean. Whenever someone
says, “I think tile or carpet might be easier to clean,” I point to my wood floor cleaning
tools. With only a swivel mop and sometimes a non-aerosol spray, I can clean my wood floor in less than
half the time it takes to vacuum, scrub or shampoo other floor coverings. They don’t trap dust
and fumes in the fibers or grow mold in the grout. Unlike carpet or tile cleaning, cleaning a wood floor
requires few chemicals.
4. It’s the best choice for the environment. Wood manufacturing is much cleaner than the manufacture
of other building materials. Steel results in up to 40 times more pollutants than the manufacture of
wood; concrete, six times more; and brick, four times more. Steel releases three times more carbon dioxide,
and concrete releases even more. Wood sends less solid waste to the landfill than manufacturing the same
product in either steel or concrete. Finally, wood is more energy-efficient. The cellular structure of
wood traps air, giving it superior insulating properties. It takes 15 inches of concrete to equal the
insulation qualities of just 1 inch of wood.
5. You can redecorate your wood floor entirely with stain, faux finishes and inlays. You can
change the entire look of a wood floor with stain, paints and inlays without replacing any materials.
6. Finishes can be repaired or reapplied easily (as long as maintenance procedures are followed).
Wood floors can be recoated or touched up instead of adding to the landfill, as happens with some other
floor coverings. Our industry helps preserve what’s already there … the finest form of recycling.
A properly maintained wood floor never should need to be completely re-sanded.
7. Wood floors give a little and are better for your joints. Don’t be surprised is your doctor
recommends a wood floor for your spine and joints. Wood gives slightly, making it easier on your legs
and feet. Have you ever noticed that your feet get tired faster if you are standing on stone or tile
than if you are standing on wood?
8. Wood is an ideal choice for people with allergies. Wood does not trap dust or fumes, and will
not harbor dust mites or mold. We spend 90 percent of our time indoors. Some researchers believe the
dust mites could be responsible for increasing asthma occurrence. Wood floors in your bedroom and
other main living areas can improve air quality, according to the American Lung Association.
9. Wood Floor sales support good forest management. Wood floors are a high-end use for forest products
and can involve better margins, thereby ensuring the perpetuation of the forest. Many developing countries
today rely on timber for export earning, yet the greatest threat to primary forest in these countries
is conversion to other forms of land use. Using exotic species for wood floors is a good way to give
a high value to the wood and encourage reforestation for continued income production.
10. Wood is our greatest renewable resource here in the U.S. as well as in Australia! North America
has more than 70 percent of the forest cover that was here in the 1600’s and many exotic floods
come from certified sustainable forest. North America produced more wood than any other place on the
planet! According to a World Resources Institute report, North America was unusual in that it increased
tree cover in the 1990’s. In other words, we grow more than we cut. North America also is becoming
known as a “carbon sink.” Scientist have shown that young trees use more carbon dioxide than
older trees, much like younger animals need more food.